Ace Hotel

Posted on Tuesday 24th February 2015

The Ace Hotel London is a unique and boutique style hotel situated in the ever popular and trendy area of Shoreditch.  The refurbishment of the existing Crowne Plaza Hotel was designed to reflect the ‘Ace’ brand and complement the rich architectural and industrial history in the surrounding area.  BECK worked closely alongside EPR Architects and Universal Design Studio to see their vision for Ace Hotel through to completion, bringing the concept design to reality and creating Ace Hotel’s first hotel outside of the USA.

BECK were appointed to complete the final phase of the Ace Hotel refurbishment, a fast track programme of the 7th floor public spaces as well as a new record store on the ground floor and two fifth floor luxury suites with new outdoor terraces.  The 7th floor 3,000 sqft transformation included five contemporary meeting rooms, amenities and back of house kitchen which serves the new show piece ‘birds-eye’ bar and events space.  The Bar and Britannia Room open out onto an external terrace taking over the whole of the 1,200sqft roof top and boasting amazing views overlooking Shoreditch, the Gherkin and the City of London.

The refurbishment involved demolition and remodelling including new mechanical and electrical services with high tech integration within the meeting rooms and events spaces, including state-of-the-art teleconferencing systems, WiFi and multi-zone audio.

The interior design combines raw concrete walls, dark timbers, and exposed conduits alongside glazed and cast steel panels, creating an industrial and contemporary feel to reflect the identity and style of the area.  By relocating existing services and structure, BECK were able to demolish an existing storage room to build a new terrace joining the two previously separated halves of the roof, opening the terrace up to create an expansive public space to serve as an extension of the new lounge bar.  The street façade has been opened up with glazing to almost the entire length of the 7th floor street face, flooding the interior with sunlight and stunning views over London.  The spaces are filled with distinctive furniture with a vintage look to accompany the industrial design and bespoke lighting installations providing a stylish atmosphere.

The team faced a challenge as The Hotel remained operational throughout the refurbishment works, restricting access and noise levels throughout the project.  This is something BECK are renowned for within the hotel sector.  By maintaining a close relationship with the Hotel Management team, BECK were able to see the project through smoothly with clever planning and management on site, allowing the hotel to remain occupied with minimal disruption to the hotel and guests.


  1. Best Architecture Renovation, 2014 European Hotel Design Awards